Marketing: Marketing Management
Marketing: Marketing Management
Marketing management requires "big picture" strategic thinking along with discerning analytical skills.
A marketing manager must oversee a wide variety of business functions and work with many areas of an organization. Although most students don't get management positions right out of college, many forward thinking companies are hiring marketing management graduates into entry-level professional development programs. These programs expose you to all areas of their organization while molding you into a potential future executive for their company.
The marketing management emphasis is for students who foresee a career path taking them into entrepreneurial positions as a sole proprietor or pursuing leadership opportunities such as a middle manager, product manager, brand manager or pricing manager.
TRANSFER TIP
Check out the information found on our transfer page for tips on what you can do to hit the ground running at UNI.
MAJORS:
Program Certificates:
Marketing Research and Consulting
BEYOND THE CLASSROOM
 UNIBusiness has received numerous accolades due to the quality of education we provide in and outside of the classroom. Our program has logged more than 31,000 hours of client project work for hundreds of Iowa and international-based companies. |
 As a student in the College of Business Administration, you'll have the opportunity to participate in many short- and long-term study abroad and internship programs with little financial burden. Scholarships and Fly Free make it possible to show your adventurous side and prove you're ready for business on a global scale. |
 Professional certification can be a deciding factor in hiring decisions, and few schools prepare their students for the exams. UNIBusiness offers certification training for the CPA, CFA Level 1, global business, Six Sigma, project management and appraisal. |
CAREERS
COMMON CAREER AREAS
Marketing Coordinator
Retail Management
Management Trainee
Sales
Digital Marketing
FIND OUT MORE
Have questions or want more information? Fill out the form below and someone from the department will contact you directly. To receive general university information from UNI’s admissions office, please click on ‘Request More Info About UNI’.
Matthew Bunker
Professor and Head of Marketing
319-273-6947