Majors

Marketing: Marketing Management

Marketing: Marketing Management

Marketing management requires "big picture" strategic thinking along with discerning analytical skills.

A marketing manager must oversee a wide variety of business functions and work with many areas of an organization. Although most students don't get management positions right out of college, many forward thinking companies are hiring marketing management graduates into entry-level professional development programs. These programs expose you to all areas of their organization while molding you into a potential future executive for their company.

The marketing management emphasis is for students who foresee a career path taking them into entrepreneurial positions as a sole proprietor or pursuing leadership opportunities such as a middle manager, product manager, brand manager or pricing manager.

UNIBusiness is accredited by The Association to Advance Collegiate Schools of Business (AACSB International), the gold standard of business school accreditation and a distinction earned by fewer than 5 percent of business schools worldwide.

TRANSFER TIP

Check out the information found on our transfer page for tips on what you can do to hit the ground running at UNI.

Program Certificates:

Entrepreneurship

Marketing Research and Consulting

BEYOND THE CLASSROOM

Marketing: Marketing Management

UNIBusiness has received numerous accolades due to the quality of education we provide in and outside of the classroom. Our program has logged more than 31,000 hours of client project work for hundreds of Iowa and international-based companies.

Marketing: Marketing Management

As a student in the College of Business Administration, you'll have the opportunity to participate in many short- and long-term study abroad and internship programs with little financial burden. Scholarships and Fly Free make it possible to show your adventurous side and prove you're ready for business on a global scale.

Marketing: Marketing Management

Professional certification can be a deciding factor in hiring decisions, and few schools prepare their students for the exams. UNIBusiness offers certification training for the CPA, CFA Level 1, global business, Six Sigma, project management and appraisal.

CAREERS

96% of last year's graduates are either continuing their education or employed

COMMON CAREER AREAS

Marketing Coordinator

Retail Management

Management Trainee

Sales

Digital Marketing

FIND OUT MORE

Have questions or want more information? Fill out the form below and someone from the department will contact you directly. To receive general university information from UNI’s admissions office, please click on ‘Request More Info About UNI’.

Matthew Bunker
Professor and Head of Marketing 
319-273-6947

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