Majors

Marketing: Advertising and Digital Media

Marketing: Advertising and Digital Media

Develop strategies to promote brands online and offline.

Advertising and digital media professionals have become highly sought after in recent years. As businesses put more money into digital marketing, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics continues to increase.

The advertising and digital media marketing degree at the University of Northern Iowa College of Business Administration will prepare you for a job in interactive advertising while giving you the business core necessary to outshine other university and college graduates.

If you want to truly succeed in advertising and digital media, your education must include a solid business core in topics like accounting, economics and management. It is this business education from our accredited institution that serious employers look for when hiring media buyers, marketing strategists, marketing coordinators and social media managers.

UNIBusiness is accredited by The Association to Advance Collegiate Schools of Business (AACSB International), the gold standard of business school accreditation and a distinction earned by fewer than 5 percent of business schools worldwide.

TRANSFER TIP

Check out the information found on our transfer page for tips on what you can do to hit the ground running at UNI.

Program Certificates:

Entrepreneurship

Marketing Research and Consulting

BEYOND THE CLASSROOM

Marketing: Advertising and Digital Media

UNIBusiness has received numerous accolades due to the quality of education we provide in and outside of the classroom. Our program has logged more than 31,000 hours of client project work for hundreds of Iowa and international-based companies.

Marketing: Advertising and Digital Media

As a student in the College of Business Administration, you'll have the opportunity to participate in many short- and long-term study abroad and internship programs with little financial burden. Scholarships and Fly Free make it possible to show your adventurous side and prove you're ready for business on a global scale.

Marketing: Advertising and Digital Media

Professional certification can be a deciding factor in hiring decisions, and few schools prepare their students for the exams. UNIBusiness offers certification training for the CPA, CFA Level 1, global business, Six Sigma, project management and appraisal.

CAREERS

96% of last year's graduates are either continuing their education or employed

COMMON CAREER AREAS

Marketing Coordinator

Retail Management

Management Trainee

Sales

Digital Marketing

FIND OUT MORE

Have questions or want more information? Fill out the form below and someone from the department will contact you directly. To receive general university information from UNI’s admissions office, please click on ‘Request More Info About UNI’.

Matthew Bunker
Professor and Head of Marketing
319-273-6947

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