Marketing is the core of every business.

Marketing is an essential business function that focuses on researching, advertising, selling and delivering products and services to customers. It's a critical element to the success of every business, which makes a marketing degree from the University of Northern Iowa College of Business Administration a good choice if you're looking for a stable career.

Being a marketer means you'll get to know every aspect of a business and work with a wide variety of people. Many marketing positions involve travel and interacting with customers, clients, vendors or business partners. There are four emphasis areas with a marketing degree at UNI: advertising and digital media, sales management, marketing management and global marketing.

The advertising and digital media emphasis is a popular program for those wanting jobs relating to social media marketing, search engine marketing, media buying or copywriting. This program will make you an expert on how to create cutting-edge digital marketing strategies to promote brands online and offline.

Sales is a great emphasis if you love to see new places and meet new people. Because sales is directly tied to revenue, many sales management graduates are compensated at a higher rate than other marketing-related positions. Typical entry-level sales management jobs include account manager, territory representative or customer service manager.

A marketing manager must oversee a wide variety of business functions and work with many areas of an organization. Positions relating to marketing management require big picture strategic thinking along with discerning analytic skills. The marketing management degree at UNIBusiness is designed to teach you how to strategically manage a company's products, pricing, promotions and distribution.

Our global economy demands marketers who understand the intricacies of doing business on a global scale. Studying global marketing will give you the skills you need to carry out transactions for global trade and marketing immediately upon graduation. Typical job titles for global marketing graduates include marketing coordinator, international marketing manager and global marketing specialist.

More UNIBusiness graduates have earned NASBITE's Certified Global Business Professional credential than any other university in the world.


Check out the information found on our transfer page for tips on what you can do to hit the ground running at UNI.



UNIBusiness has received numerous accolades due to the quality of education we provide in and outside of the classroom. Our program has logged more than 31,000 hours of client project work for hundreds of Iowa and international-based companies.


As a student in the College of Business Administration, you'll have the opportunity to participate in many short- and long-term study abroad and internship programs with little financial burden. Scholarships and Fly Free make it possible to show your adventurous side and prove you're ready for business on a global scale.


Professional certification can be a deciding factor in hiring decisions, and few schools prepare their students for the exams. UNIBusiness offers certification training for the CPA, CFA Level 1, global business, Six Sigma, project management and appraisal.


96% of last year's graduates are either continuing their education or employed


Marketing Coordinator

Retail Management

Management Trainee


Digital Marketing


Have questions or want more information? Fill out the form below and someone from the department will contact you directly. To receive general university information from UNI’s admissions office, please click on ‘Request More Info About UNI’.

Matthew Bunker
Professor and Head of Marketing

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